
The Eastman Group's Richard Eastman authored this guest column in response to United Airlines' move with an unknown number of travel agencies to require them as of July 20 to process all credit card transactions using their own merchant accounts. Affected agencies, United said, "will need to process any transactions with those cards under your own merchant agreement(s), if any, and settle in cash with United" using ARC's cash settlement process.
This may be the beginning of the end; the end result of many years of commoditizing the airline seat.
Basically, what is an airline seat? It's transportation from Point A to Point B. Virtually everything thing else appended to that seat is some sort of "value-add."
Hotel distribution is forging to the forefront of corporate travel management scrutiny as hotel costs now rival or exceed air travel budgets in most big corporations.
Yet managing hotel distribution costs is proving quit challenging when compared with air travel cost oversight. The vast majority of corporate travel managers have backgrounds linked solidly to the Global Distribution Systems (GDS) business model. The GDS is the ?tool of the trade? around which the industry books, measures, tracks, and audits corporate travel expenditures. Essentially, from a corporate travel manager?s perspective, the hotel booking dilemma is almost directly inverse to the challenges of buying and managing air travel costs.
OK ... you?re a travel manager overseeing a couple million ... or a couple hundred million ... of travel spend for a major company. So, what?s the single most important aspect of managing your hotel spend? And how do today?s existing and evolving hotel distribution structures impact this management task?
Make a note ? jot your answer down before you read on. It?s actually a pretty simple answer ... but understanding this key element of hotel spend is essential to managing corporate travel spend and the inherent risk/cost of planning around a linear extension of the distribution tools you use today; particularly in corporate America.
While some of the issues raised by BTC Chairman Kevin Mitchell?s essay "Revolution In Canada" are valid, the "us-versus-them" approach hurts business travel managers and their corporations because it ...
(a) fails to deal with the real issue of the societal transformation confronting
travel managers/executives,
(b) distorts the economic realities of both the past business processes and
future needs of travel manager/executives,
(c) creates a schism between buyers and providers that is costly to both, and
(d) demeans the role of travel executives who buy and manage the travel needs
of corporate employees.